Goals

Content goals define strategic objectives for your articles, guiding the AI to create content that drives specific actions and achieves measurable business outcomes.

Goals are strategic objectives that define what you want to achieve with each piece of content. They guide the AI in creating content structure, messaging, and calls-to-action that align with your specific business objectives, whether that's building awareness, driving engagement, educating your audience, or encouraging specific actions.

What are Goals?

In Articler, a goal is a strategic framework that includes:

  • Goal Type: One of four predefined types that influence content direction

  • Title: A clear, descriptive name for your objective

  • Custom Instructions: Specific guidance on how to achieve the goal (max 500 characters)

  • URL (for CTA goals): Direct link where you want readers to take action

  • Content Integration: How the goal influences article structure and messaging

Goals work behind the scenes during content generation, ensuring every article serves a clear purpose and drives meaningful results for your business.

The Four Goal Types

1. Awareness Goals

Purpose: Increase brand visibility and recognition among your target audience Icon: Eye symbol Description: Build brand recognition and establish thought leadership

How it enhances articles:

  • Creates educational, informative content with broad appeal

  • Focuses on establishing expertise and credibility

  • Includes industry insights and trend analysis

  • Positions your brand as a knowledgeable authority

  • Optimizes for discovery and shareability

Real-world example:

  • Title: "Increase SaaS Brand Visibility Among Small Business Owners"

  • Custom Instructions: "Create informative content about challenges small business owners face and how technology can help solve them, positioning our brand as the trusted guide."

  • Article Enhancement: Results in comprehensive guides that educate readers about industry challenges while subtly showcasing your expertise, building brand recognition over time.

2. Engagement Goals

Purpose: Encourage interaction and build relationships with your content Icon: HandHeart symbol Description: Foster community and encourage reader participation

How it enhances articles:

  • Creates interactive, conversation-starting content

  • Includes questions, polls, and discussion prompts

  • Focuses on shareable, relatable content

  • Encourages comments and social media engagement

  • Builds community around your brand

Real-world example:

  • Title: "Boost IT Decision-Makers Interaction with Best Practice Guides"

  • Custom Instructions: "Create comprehensive guides with actionable strategies that IT decision-makers can implement immediately, encouraging them to share their experiences."

  • Article Enhancement: Produces in-depth guides with practical steps, real-world examples, and prompts for readers to share their own experiences, increasing engagement and community building.

3. Educational Goals

Purpose: Provide valuable information and establish expertise Icon: BookOpen symbol Description: Teach your audience valuable skills and insights

How it enhances articles:

  • Creates detailed how-to guides and tutorials

  • Focuses on step-by-step instructions

  • Includes examples, case studies, and best practices

  • Establishes authority through valuable knowledge sharing

  • Optimized for long-term value and return visits

Real-world example:

  • Title: "Educate Marketers About AI Automation Best Practices"

  • Custom Instructions: "Create step-by-step tutorials and case studies showing how marketers can effectively implement AI automation tools to improve their workflows."

  • Article Enhancement: Generates comprehensive tutorials with detailed instructions, real examples, troubleshooting tips, and measurable outcomes that readers can apply immediately.

4. Call-to-Action Goals

Purpose: Drive specific actions and conversions from your readers Icon: Megaphone symbol Description: Guide readers toward specific actions that benefit your business Special Feature: Requires a URL and automatically inserts strategic link actions throughout the article

How it enhances articles:

  • Creates persuasive, benefit-focused content

  • Automatically inserts strategic calls-to-action with your specified URL

  • Includes urgency and motivation elements

  • Focuses on clear next steps and action items

  • Optimizes content flow to guide readers toward conversion

Real-world example:

  • Title: "Drive Enterprise Users to Demo Our Enterprise Solution"

  • URL: "https://yourcompany.com/enterprise-demo"

  • Custom Instructions: "Create content highlighting enterprise pain points and demonstrate how our solution addresses them, naturally leading to demo requests."

  • Article Enhancement: The AI strategically places calls-to-action throughout the article, linking to your demo page at optimal moments - after presenting problems, before solutions, and in the conclusion. The content naturally guides readers toward requesting a demo.

Link Insertion Strategy: When you specify a URL for CTA goals, Articler automatically:

  • Places the link at strategic points in the article flow

  • Creates contextual anchor text that feels natural

  • Times the call-to-action after building value and trust

  • Varies the messaging to avoid repetition

  • Ensures links enhance rather than disrupt the reading experience

Creating and Managing Goals

Goal Creation Process

  1. Navigate to Goals: Access the Goals section in your dashboard

  2. Create New Goal: Click the "New Goal" button

  3. Select Goal Type: Choose from the four types using visual buttons

  4. Add Title: Write a clear, descriptive goal name

  5. Enter URL (CTA only): For call-to-action goals, specify your target URL

  6. Custom Instructions: Add specific guidance (optional, max 500 characters)

  7. Save: Your goal is ready for use in articles

Goal Components

Title Requirements

  • Clear and descriptive objective

  • Action-oriented language

  • Specific to your business needs

  • Easy to identify when selecting for articles

Custom Instructions (Optional)

  • Maximum 500 characters

  • Specific guidance for content creation

  • Industry-specific terminology preferences

  • Tone and messaging direction

  • Target action clarification

URL Configuration (CTA Goals Only)

  • Required field for call-to-action goals

  • Must be a valid URL format

  • Direct link to landing page, signup form, or product page

  • Automatically integrated into article content at strategic points

  • No manual link insertion needed - AI handles placement and context

Using Goals in Articles

During Article Creation

Goals are selected when creating new articles and influence:

  • Content structure and flow

  • Messaging tone and focus

  • Call-to-action placement and frequency

  • Section priorities and emphasis

  • Reader journey optimization

Goal Application Process

  1. Article Setup: Select appropriate goal during article creation

  2. AI Integration: Goal influences outline generation and content structure

  3. Content Generation: AI writes content aligned with goal objectives

  4. Link Insertion: For CTA goals, links are automatically placed strategically

  5. Review: Content reflects goal priorities and includes appropriate actions

Goal Examples by Business Type

SaaS Company

Awareness: "Establish Thought Leadership in Digital Transformation"

  • Creates industry analysis and trend articles

  • Positions company as innovation leader

Engagement: "Build Community of IT Decision-Makers"

  • Develops discussion-worthy content with practical insights

  • Encourages sharing and commenting

Educational: "Teach Best Practices for Software Implementation"

  • Produces detailed how-to guides and case studies

  • Builds trust through valuable knowledge sharing

CTA: "Generate Qualified Leads for Sales Team"

E-commerce Store

Awareness: "Increase Brand Recognition in Target Demographic"

  • Develops lifestyle and trend content

  • Builds brand association with customer interests

Engagement: "Build Social Media Following and Community"

  • Creates shareable, relatable content

  • Encourages user-generated content

Educational: "Educate Customers About Product Benefits"

  • Produces usage guides and comparison articles

  • Builds product knowledge and confidence

CTA: "Drive Traffic to Product Pages"

Professional Services

Awareness: "Position as Expert in Industry Specialization"

  • Develops authority-building thought leadership

  • Showcases deep industry knowledge

Engagement: "Build Network of Potential Referral Sources"

  • Creates collaborative and discussion-worthy content

  • Encourages professional networking

Educational: "Demonstrate Expertise Through Helpful Insights"

  • Produces actionable advice and best practices

  • Builds trust and credibility

CTA: "Generate Consultation Requests"

Advanced Goal Features

Goal Analytics and Performance

  • Track content performance against goal objectives

  • Monitor conversion rates for CTA goals

  • Identify which goals produce the best business results

  • Optimize goal strategies based on data

Goal Integration with Other Features

  • Audiences: Goals work with audience targeting for personalized messaging

  • Presets: Writing style adapts to goal requirements

  • Contexts: Brand information supports goal achievement

  • Keywords: SEO optimization aligns with goal objectives

  • Internal Links: Related content supports goal-driven reader journeys

Multiple Goals Strategy

  • Different Content Types: Various goals for blog posts, guides, case studies

  • Audience Segments: Tailored goals for different reader types

  • Business Objectives: Balanced approach across awareness, engagement, education, and conversion

  • Campaign Alignment: Goals that support specific marketing campaigns

Best Practices

Goal Definition

  • Be Specific: Clear, measurable objectives

  • Audience-Focused: Goals that create value for readers

  • Business-Aligned: Connect to broader marketing objectives

  • Realistic: Achievable with your content and resources

CTA Goal Optimization

  • Quality URLs: Use specific, relevant landing pages

  • Clear Value: Ensure the linked resource provides obvious benefit

  • Trust Building: Let content build credibility before asking for action

  • Natural Flow: AI will place links where they feel most natural and helpful

Goal Management

  • Regular Review: Assess goal performance and adjust as needed

  • Goal Variety: Balance different goal types in your content strategy

  • Team Alignment: Ensure all team members understand goal objectives

  • Performance Tracking: Monitor which goals drive the best results

Troubleshooting

CTA Goals Not Converting

  • Review URL: Ensure landing page matches article promise

  • Check Timing: Let AI build more value before calls-to-action

  • Audience Match: Verify goal aligns with reader expectations

  • Value Proposition: Strengthen the benefit of taking action

Goals Too Generic

  • Add Specificity: Include industry, audience, or outcome details

  • Custom Instructions: Provide more detailed guidance

  • Business Context: Ensure goals reflect your unique value proposition

  • Regular Updates: Refine goals based on performance data

Link Placement Issues

  • Trust Content: Ensure articles build sufficient value before CTAs

  • Natural Integration: Let AI determine optimal placement timing

  • Relevance Check: Verify URL aligns with article content and value

  • Reader Journey: Consider the logical flow from content to action

Goals transform your content from informational to strategic, ensuring every article serves a clear business purpose. By setting up well-defined goals with appropriate URLs for conversions, you'll see significant improvements in content effectiveness and measurable business outcomes.